1. INTRODUCTION TO “KEY CONCEPTS IN DIGITAL MARKETING” Becoming a digital marketer requires learning on various topics, including: planning, management, strategy, analytics, platforms, techniques, media, tools and professional development. It requires the development of specialized digital marketing related skills. 2. TABLE OF CONTENTS 3. DIGITAL MARKETING Digital Marketing involves a…
User Experience Design deals with making and organizing items and elements so as to affect the experience that users get from a company. The goal of User Experience Design is to influence the direction of thought, perception and behaviour of the user. In this guide, we will focus on the…
HOW TO WRITE AN EVERGREEN ARTICLE GUIDE WHAT IS EVERGREEN CONTENT? Creating good evergreen content is one of the best ways to market a business online. Though creating evergreen content is quite an investment, it provides a better return on investment than the traditional direct pay advertising model. The cost…
A SIMPLE GUIDE TO BUSINESS WRITING INTRODUCTION TO THE DIGITAL COMMUNICATION AGE Being able to write well is now a critical career skill. In the digital communication age, the number and frequency of written communication interactions has increased dramatically. We write cover letters and resumes when we seek work….
In the 21st century, many companies require a professional video production capacity to connect and spread information about their products and services to the rest of the world. Visual communication is a skill that is both essential and in demand. This guide focuses on the specifics of how to…
LEADERSHIP ESSENTIALS GUIDE The leadership essentials guide is useful for aspiring managers, new managers, or experienced managers. It helps professionals to think about and explore ideas of leadership. It is useful to be able to talk leadership language. So let’s start with the contents listing of topics which will…
CHALLENGING PERSONALITIES GUIDE In this guide, we will define and examine various challenging personalities, in reference to managers and followers. In the first part of the guide, an introduction to the psychology of work and personality disorders in the workplace will be provided. In the second part, the abnormal…
SOFTWARE PROJECT MANAGEMENT GUIDE “Become familiar with essential software project management terminology and processes.” According to Wikipedia, “Software project management is the art and science of planning and leading software projects. It is a sub-discipline of project management in which software projects are planned, implemented, monitored, and controlled.” In…