1. SKILLS GAP 1.1 Introduction The Skills Gap is a term commonly used to outline the gap between the skills which employers require for a position and the skills which employees offer. In Canada, the Skills Gap exists at varying levels of severity for the different sectors, but it is…
1. INTRODUCTION TO “KEY CONCEPTS IN DIGITAL MARKETING” Becoming a digital marketer requires learning on various topics, including: planning, management, strategy, analytics, platforms, techniques, media, tools and professional development. It requires the development of specialized digital marketing related skills. 2. TABLE OF CONTENTS 3. DIGITAL MARKETING Digital Marketing involves a…